Sweets First rates 5/5 Crowns : They sell FAST!
Map it at: 35-04 35th Street in Astoria
Forget the teeny-tiny cupcakes that trap tourists in Manhattan, there is a new shop in NYC that puts customers and family first. “Sweets First,” located in Astoria, is the where The Lonely Island would’ve went to have a “Lazy Sunday.”
Situated across the street from Kaufman Film Studios, it was only ideal to base their creative cupcakes on classic movie titles.
“We allow the customers to choose, but sometimes we come up with the names [too],” said co- owner Charisse Balines.
The group of three, sisters Christine Mendoza and Sandy Nuguid and cousin Charisse Balines, each own and bake in the shop, which recently had it’s two years anniversary on April 18.
The complete Sweets First menu, which includes their seasonal drinks.
Their most popular flavor “The Seinfeld” features the quote: “I love broccoli. It’s good for you… then maybe you’d like to try a piece?” This is because the cupcake itself is broccoli and cheese as well as it’s best seller.
At the inception of the Sienfeld, Balines was pregnant and craving something sweet, so Mendoza decided to make something a bit unconventional.
“We like experimenting with other flavors,” said Mendoza. “I woke up after a dream and whipped [the Sienfeld] up and Charisse liked it.”
The cupcakes from (L to R): Salted Caramel, “The Breakfast Club,” “Notebook.”
Unfortunately, the Sienfeld was sold out at the time of my interview, so I sampled (in order of their appearance above) their salted caramel cupcake (unnamed at the moment), the “Breakfast Club”, and the “The Notebook.”
Each cake had it’s own unique quality. Their salted caramel had a rich chocolate cake that wanted me wanting more. In addition, their special ingredient in this cupcake is what will have any foodie going back for seconds in the future.
The “Notebook” had a red velvet cake that was light and fluffy and with a Nutella frosting; it was an appetizing divergent from the usual red velvet matchup.
A “movie poster” list of their cupcake selection.
However, my favorite was the “The Breakfast Club.” With a cinnamon cake topped with maple syrup frosting and bacon piece, it would make Guy Fieri’s hair lay flat from how sweet and savory it is. Hint: Eat the cupcake then a bit of the bacon and thank me later.
The next step for the family trio: adding more flavorful cupcakes, incorporating coffee and (long down the road) opening up a franchise on the West coast.
I’ll be crossing my fingers, but, in the meantime, I’ll happily settle for a dozen in Astoria.
The Breakfast Club *cue Simple Minds*
EAT TIPS: For real a sweet-tooth, try the Flan bubble Tea. There isn’t a card minimum, but also no gluten-free options yet, but they’re working on it. Set forth and enjoy!